This handy cheat sheet will help you decide on which social media platform to concentrate your efforts depending on the final result you want to achieve. Source: Social Media Cheat Sheet by Drew McLellan

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137 Twitter Tips: How Small Businesses Get The Most From Twitter: A variety of tips from the readers of Small Business Trends. Twitter Guide Book – How To, Tips and Instructions: This great resource  by Mashable covers the basics as well as more advanced topics. The Ultimate Guide to Twitter Marketing: Great guide containing links […]

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Here are some free resources to get you started on your social media journey. Sample Social Media Tactical Plan by Marketo: This sample plan’s main objectives are increasing traffic to your website and converting anonymous traffic to known visitors.  It includes short-term objectives and key metrics for a variety of social media platforms. Practical Social […]

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This infographic can be helpful in determining your social media strategy. Source: Infographic: What Makes People Want to Follow a Brand? by Get Satisfaction.

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It’s important to know the key Facebook metrics and distinguish between them. Source: Insider’s Guide To Facebook Pages by Clickable

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Everyone is familiar with the old-school sales funnel. Thanks to social media, it’s being transformed into a self-perpetuating viral loop. Source: Best practices for measuring and optimizing the business impact of the Facebook Like button by Adobe Online Marketing Suite

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