Marketing | 27 May 2016

Masterful Copywriting

I love new E*TRADE commercials. This is what great copywriting sounds like. The copy is so dense that it can be used as fancy tongue twisters. They are shot brilliantly as well – the approach is minimalistic, but copy delivery is punctuated by a cannon shot or a snip of the scissors. Commercials like these you want to watch over and over again. So here you go – enjoy!




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