Marketing &Work | 28 Jun 2013

Color in Marketing

Color matters. It matters in life, and it matters in marketing. I’ve searched the Internet for infographics (yes, I still love them!) related to color in marketing and logo design. There is a lot of information out there. Below is an extensive list of what I’ve found. It’s time to rethink color!


The Color of Marketing: Infographic detailing how marketers use colors as psychological tool to influence brand recognition and buying decisions.

Psychology of Color: Infographic analyzing 6 basic colors, emotions associated with them, what they represent in politics and marketing, and corresponding chakras.

Color Matters Yes: Infographic about what colors mean in logos and brands and how they affect audiences.

The Meaning of Color in Marketing: Infographic discussing the global meaning of 6 basic colors.

The No-Nonsense Guide to Using the Right Colors: The meanings of 10 colors and when you should use them for maximum results.

How Do Colors Affect Purchases: Infographic explaining how visual clues influence purchasing behavior.

The Impact of Color in Your Logo Design: Consumers use logo colors to make instant judgement? What are you trying to convey with your logo? Infographic about how colors can help.

Color Psychology in Logo Design: Infographic breaking down what 11 colors used in logos communicate to consumers.

Test the above color theories with the graphic of major logos organized by color.

Color Emotion Guide with logos in corresponding colors.

The Conversation Prism: Internet organized by logo color.

Add some color to your marketing! Just make sure it’s the right one.

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