Archive for the 'Marketing' Category

Marketing | 27 May 2016

Masterful Copywriting

I love new E*TRADE commercials. This is what great copywriting sounds like. The copy is so dense that it can be used as fancy tongue twisters. They are shot brilliantly as well – the approach is minimalistic, but copy delivery is punctuated by a cannon shot or a snip of the scissors. Commercials like these […]

Marketing | 13 May 2016

Brand Values and Toilet Brushes

  64% of customers cited shared values as the primary reason for a strong brand relationship. In the product categories with many choices and little differentiation, people look for something other than product attributes and price to base their decisions on.  And that’s when brand values and personalities come into play. The reason a brand […]

Marketing | 22 Oct 2014

U2 and New Coke

U2 released its 13th studio album Songs of Innocence on September 9, 2014 to over 500 million iTunes customers. For free. It was the biggest album release to date. However, when it comes to discussions about U2′s first album since 2009, you did not hear much of critics’ opinions about the record itself. It was […]

Creative &Marketing &Personal &Work | 10 Aug 2014

The Many Marketing Skills of Elena Wellard

● Strategic Planning and Execution ● Brand Messaging/Brand Recognition ● ● Employee Management and Supervision ● New Product Development ● ● Product & Marketing Management ● Project Management ● ● Market Research/Competitive Intelligence/Customer Insights ● SEO/SEM ● ● Social Media Marketing ● Inbound Marketing ● Partner/Affiliate Marketing ● ● Trade Show Management ● Excellent Leadership […]

Creative &Marketing &Work | 06 Aug 2014

All You Need is Elena Wellard, MBA

I am continuing to have fun with my job search. What a crazy notion! I’ve created a resume Pinterest board for myself. It highlights my education at Idaho State University and some of the accomplishments in my work history. It lets me present my employment history in a creative way and shows off my love […]

Creative &Marketing &Personal | 01 Aug 2014

Graphic Resume for Elena Wellard, MBA

As you know, I am currently looking for a marketing manager employment opportunity in Portland, OR. This time around, I am trying to have some fun with the process by taking a creative approach. Since I love infographics so much, I took a stub at creating a graphic resume for myself. Isn’t it fun? Do […]

Marketing | 30 Jul 2014

Things To Do To Drive Social Media Engagement

You’ve got your social media pages all setup. You are posting great content. You’ve got some likes and followers. People occasionally retweet and share your content. But you want to take it to the next level. You want people engaging with you and your content – more conversations, more comments, more shares, and more retweets. […]

Management &Marketing &Work | 06 Nov 2013

What do Seth Godin and Lady Gaga have in common?

I’ve been reading a lot lately. Mostly, books on marketing and management. As well as articles on the same subjects from a variety of different sources. I love learning and absorbing new ideas and concepts. But what I love even more is the fact that during reading I come across my own ideas that have […]

Marketing &Work | 12 Sep 2013

A Handy Checklist

Things have been busy around here lately, and I’ve been sending a lot of projects to the printer (the guy with a 4-color press, not the electronic device that jams every 5 minutes Office Space style). I found the list below helpful since I like to double-check everything. Of course, you don’t really need this […]

Marketing &Work | 10 Sep 2013

Mobile Marketing

Aubree Ritter contacted me recently and suggested the infographic below as a logical follow-up to the History of Marketing post. Some facts from infographic that caught my attention: First mobile phone that both sends and receives texts was introduced in 1993. In 2011, mobile marketing became a $14 billion+ industry By 2015, 81% of U.S. […]

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