Archive for May, 2016

Marketing | 27 May 2016

Masterful Copywriting

I love new E*TRADE commercials. This is what great copywriting sounds like. The copy is so dense that it can be used as fancy tongue twisters. They are shot brilliantly as well – the approach is minimalistic, but copy delivery is punctuated by a cannon shot or a snip of the scissors. Commercials like these […]

Humor &Musings | 18 May 2016

If You Want To Make God Laugh, Tell Him About Your Plans

“Where do you see yourself in 5 years?” is the funniest job interview question you can be asked. The funniest and the hardest to answer. The correct answer (and believe me, there are right and wrong answers here) is “Right here, with this company, doing the job we are discussing right now.” If you are […]

Marketing | 13 May 2016

Brand Values and Toilet Brushes

  64% of customers cited shared values as the primary reason for a strong brand relationship. In the product categories with many choices and little differentiation, people look for something other than product attributes and price to base their decisions on.  And that’s when brand values and personalities come into play. The reason a brand […]